In the first quarter of 2021, the tourist activities in the province continued to meet many difficulties because the epidemic has broken out again and spreads in the community. However, this time falls on the occasion of the New Year and the Lunar New Year. So people are afraid of the epidemic, and thus limit their travel. Therefore, the number of tourists coming to Ben Tre for sightseeing and experience has decreased a lot - compared to the same period.
It can be said that Covid-19 epidemic has caused a lot of damage to the tourism industry of Ben Tre. Up to now, one in 22 travel companies has been temporarily approved for suspension. The others still operate normally but there is no visitor or just a limited number if any. One in 45 tourist hotels, guest - houses have announced its suspension; and such as 11 in 40 homestays have announced of its suspension; 7 in 41 tourism services tourist destinations, restaurants. International tour guides have to change to one or do other jobs. The number of tourists to Ben Tre in the first quarter of 2021 reached approximately 150,000, decreasing by 68% compared to the same period; the number of domestic tourists were 150,000, declined by 44% compared to the same period; there were no international tourists. The total revenue from tourism in the first quarter of 2021 was estimated to be 143 billion VND, decreasing by 64% compared to the same period. The occupation of accommodation on average in the province was only accounted for 25 – 35%. Exceptionally, several large hotels such as Ham Luong, Viet Uc, Coconut Hotel, Forever Green Resort reached an occupation of 40 – 55%.
In addition to the effects of the epidemic, tourism enterprises have also met difficulties in their operation such as environmental pollution due to the construction of dykes to prevent saltwater, medical report, security, conversion of land use purpose from agricultural to commercial land, service land, increase in water price….
To promptly share, support tourism enterprises and businesses in the province that are affected by the Covid-19 epidemic, the tourism authorities have coordinated with the relevant state agencies to swiftly carry out, instruct the implementation of support policy of central and local authorities for organizations, individuals being affected by Covid-19. Additionally, the Department of Culture, Sports and Tourisms also presided and co – ordinated with relevant state offices and a tourism enterprises to organize meeting the 4th Special subject (business -coffee) in 2021 to promptly seek and difficulties, solve problems for tourism agencies from Covid-19 epidemic. At the same time, they have shown solutions to stimulate the tourism and attract tourists coming to Ben Tre, when the Covid-19 is controlled.
However, in general, the operation of tourism enterprises and businesses, despite of the difficulties, is gradually recovering, and business agencies in the province still continue to exploit the domestic tourist market. Tourists travel to tourist destinations, accommodations… and increase much on the weekends. Currently, tourist agencies always focus on the embellishment of their places, facilities, upgrade and expand facilities, equipments and develop programs, products and services to serve tourists on the occasions of Hung Vuong's death anniversary, April 30 and May 1, and summer holidays.
In the near future, to recover the tourism activities after Covid-19 epidemic, tourist government will concentrate on developing and implementing the missions, solutions as follows:
First, continue to focus on the propaganda and approach for tourism businesses in the province to effectively implement measures on the prevention of Covid-19 in accordance with the guidance of competent local and central authorities. Coordinate with relevant officers to guide, implement the support policy of Central Government for organizations and individuals affected by Covid-19 epidemic.
Second, focus on the implementation of Proposals, programs, plans on the development of tourism that are approved such as: Plan No. 02-DA/TU of the Provincial Committee on the development of tourism in Ben Tre towards 2030; Action Program No. 22/CTr/TU of the Provincial Communist Party and Plan No. 4573/KH-UBND of the People's Committee on the promotion of tourism to the key economic sector; Plan on the implementation of project of the development of tourism towards 2030; Plan on the establishment of Cho Lach Cultural and Tourism Village; Plan on the Weekend Market; Plan on the Smart Tourism…
Third, focus on the communication, promotion and introduction of the tourism image of Ben Tre as a safe – friendly – quality destination on the media, press, Internet, publications and through events, festivals, fairs, seminars, symposiums on tourism at the province and others throughout the country such as: Ho Chi Minh City Tourism Festival, Vinh Long Tourism Festival organized for the 2nd time in 2021 in Vinh Long, Tourism forum among Ho Chi Minh City and 13 provinces, cities in the Mekong Delta organized for the 2nd time in Dong Thap; The week of Culture – Tourism – Cuisine – Commerce organized by the Eastern tourist group of Mekong Delta in 2021 (expected to take place in September 2021 in Ben Tre); promote the information technology application, carry out digital transformation in the communication, advertisement, promotion for tourism.
Fourth, mobilize tourism businesses to develop a diversity of products, types of tourism, featuring eco-tourism of the land of Coconut; strengthen the linkage, cooperation for the development of tourism products, tours in the province, intra, and inter-region; develop tourism in association with the conservation and promotion of traditional cultural values, historical relics, festivals to exploit, serve and attract tourists.
Fifth, organize training classes, and improve knowledge and skill for tourist staff, workers… to meet the demand of localities and agencies.
Sixth, focus on the implementation of Linkage and Cooperation Program of the Eastern Group of Mekong Delta and Linkage and Cooperation Program among Ho Chi Minh City and 13 provinces, cities of the Mekong Delta. Participate and coordinate with other provinces, the city to sign on the linkage and cooperation in developing tourism to jointly organize events, festivals and famtrips in order to promote, introduce, advertise tours, routes and tourism products, which contribute to the promotion of tourism activities of Ben Tre province in particular, and to the recovery and development of the Mekong Delta region and throughout the country in general after the Covid-19 epidemic. Promote IT in the regional for linking quick and prompt information exchange.
Seventh, continue to effectively perform the state management of tourism such as guiding, appraising and recogniting tourist attractions, accommodations that are qualified, star rating for tourist accommodations, and services to serve tourists…Coordinate with functional and local officers to promptly guide, remind tourist enterprises and businesses in the locality to fully comply with the laws. Tighten the inspection; promptly enforce penalties for unhealthy competition. Promptly implement, policies on the support of tourism development of the Central Government, and the province. Especially, continue to effectively enforce the Resolution No. 12/NQ-HDND on the support of community tourism within Ben Tre province to assist, solve a part of difficulties for organizations, individuals doing business on tourism at present.
To solve the mentioned problems on the solutions to attract tourists within the province at present, it requires the cooperation of relevant functional authorities at different level from province to district, commune, and most importantly, the involvement of tourism enterprises by themselves, who directly conduct the tourism business. Solutions set out above require to be coordinated in a well-balanced and uniform methods in order to gain practical effects. If it works in such a way, the tourism activities of Ben Tre will soon recover after Covid-19 epidemic is under control./.
Source: dulich.bentre.gov.vn
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